If It Can Happen To NASA, It Can Happen To You! The space shuttle Challenger exploded shortly after lift-off in January of 1986. The cause of the catastrophe was determined to be the failure of the O-ring gaskets on one of the solid rocket boosters. NASA allowed the launch to occur when they had overwhelming information that this was exactly what was going to happen. We now refer to this as the normalization of deviance, and it is deadly. The normalization of deviance is defined as: “The gradual process through which unacceptable practice or standards become acceptable. As the deviant behavior is repeated without catastrophic results, it becomes the social norm for the organization.”
Explore with Catto & Catto how and why normalization of deviance occurs, and what companies can do to prevent this occurrence.
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